During my time at Nectar I designed the logo and packaging of their luxury mattress, Nectar Lush. This saw the transition from a duffle bag packaging to a sleek box format. Expanding on Nectar's branding, the new box introduced fresh new colors and simple playful illustrations. For their April fools day campaign, I assisted the creative director in concept and storyboarding for video advertisement.

Additionally, I contributed to the design of printed magazine ads featured predominantly in Furniture Today Magazine and produced performance ads for their yearly marketing campaigns.