One of our biggest clients at M&C Saatchi Performance, I played a major contribution to their ongoing performance marketing campaigns. I developed YouTube bumpers and social ads for Amazon's Prime Day and app. For their Audible brand, I transformed static banners into dynamic HTML5 animated display ads for their Road Trip campaign. Additionally, I pitched a concept for animated Instagram ads focused on self-help audiobooks, which evolved into a successful series for them and expanded to include several additional audiobook genres.